mvc

MADRAS VETERINARY COLLEGE

DEPARTMENT OF LIVESTOCK ECONOMICS AND BUSINESS MANAGEMENT


Genesis

The Department of Animal Husbandry Economics was started on 12.12.1980 at Madras Veterinary College and was renamed as the Department of Livestock Economics and Business Management by merging the Livestock Business Management with it on 01.08.2025.

  • The Department has completed 25 research projects within a short span of 13 years
  • Tamil Nadu State Planning Commission has identified this department as a consultant for framing the Livestock Policy of the State
  • This Department has trained more than 350 persons in different areas of livestock economics
  • In order to serve the marginal livestock farmers, model economics of different livestock enterprises (Cow, Buffalo, Sheep, Goat, Desi fowl, White Pig, Rabbit and Japanese Quail) are prepared and distributed thereby extending the farm advisory services to the needy livestock farmers. So far, about 500 livestock farmers were benefited from the farm advisory services rendered by this department


Objectives

  • Teaching Livestock Economics, Marketing and Business Management to Under Graduate and Post Graduate students
  • Developing price policy models for major livestock products in Tamil Nadu
  • Assessing cost of production of different livestock outputs; and conducting economic and financial analyses
  • Undertaking policy studies for development of livestock sector
  • Offering farm advisory services and delivering livestock enterprise projects to the aspiring farmers

ACTIVITIES

Education

The department is offering courses on Livestock Economics, Marketing, Business Management, and Entrepreneurship for the students of B.V.Sc. & A.H. degree programme. Besides, the department is also offering M.V.Sc. and Ph.D. degree programmes in Animal Husbandry Economics.

Course details:

  • Under Graduate – B.V.Sc. & A.H.: Units covering Livestock Economics, Marketing, Business Management and Entrepreneurship components of the course, Veterinary and Animal Husbandry Extension Education (3+1) is being offered by the Livestock Economics Specialists of this Department
  • Post Graduate – M.V.Sc. and Ph.D.: The Department offers the following ICAR PG curriculum (Agricultural Economics) based courses for the students pursuing Masters (M.V.Sc.) and Doctoral (Ph.D.) programmes with Animal Husbandry Economics Specialization and to those seeking for their minors and supporting courses.
  • Post-graduate diploma – The Department offers the post graduate diploma course in Animal Health Economics Specialization

Research

The department is involved in working out the gray areas of farm production thereby improving the rural economy. For the development of livestock sector in Tamil Nadu, this department is doing macro level analysis in the areas of livestock production, population, productivity and employment generation through livestock enterprises. In marketing, various shandies located in different agro – climatic zones of Tamil Nadu are being studied. Further, new avenues for marketing of livestock products in the competitive GATT era are being explored.

Research Projects Completed

Project Funding agency Budget in Rs. lakhs
Survey of Animal Draught Power in various Agro-Climatic Zones of the Country: Socio Economic Features and Current Husbandry Practices ICAR 2.03
Livestock Policy and Its Impact on Private Veterinarian in Tamil Nadu (India) World Bank Through State Planning Commission
Evaluation of Agroforestry Systems in Relation to Livestock Production in Different Agro-climatic Zones of Tamil Nadu ICAR 5.57
Survey of Cattle Markets in Different Agro-climatic zones of Tamil Nadu ICAR 11.71
Planning and Strategies for development of Livestock in Tamil Nadu ICAR 9.61
A study on market structure, conduct and performance of major livestock products in Tamil Nadu TN Govt. 3.00
Assessment of Research priorities for livestock Sector in Tamil Nadu NCAP, New Delhi 0.26
Economic Analysis of Livestock Farming in Tribal Areas of Tamil Nadu ICAR 12.49
Supply chain analysis of Livestock Products Marketing in Tamil Nadu NADP 20.00
Developing Price Policy Model for Milk in Tamil Nadu NADP 12.00
Evaluation of Major ongoing schemes of Animal Husbandry / Fisheries sector in Tamil Nadu State Planning Commission, Government of Tamil Nadu 4.50
Mapping aflatoxin contaminated maize value chain and implications on poultry sector of Tamil Nadu IFPRI 5.00 (8413 USD)
Popularization of target selective anthelmintic technique among the sheep farmers in Tirunelveli district NABARD 5.98
Analysis of livestock insurance scheme under national livestock mission TNLDA 2.80

Research Projects Ongoing

Project Funding agency Budget in Rs. lakhs
Research prioritization of livestock sector in Tamil Nadu National conference on Climate change 1,05,000
Preparation of Detailed Project Report for the Livestock Entrepreneurs Self financing Scheme -

SERVICES

  • Assessing the market demand of different livestock products
  • The department assists in preparation of farm plans and prepares techno-economic feasibility Project reports for entrepreneurs and livestock farmers for getting Bank loans @ 0.25 % of the project cost

Extension

The Deptartment had organised two days National Conference on “Moving towards sustainability: Livestock production systems and Adaptive strategies in the era of Climate Change” on February 01 & 02, 2024 at Madras Veterinary College, Chennai.

The Department has organised an Online refresher course on “Livestock Economics and Marketing” from 22.10.2024 to 25.10 2024 for the faculty of Sri Venkateswara Veterinary University,Tirupathi.

The Department organized and conducted two stakeholder workshops under the scheme “Research Prioritization in Tamil Nadu.” The first workshop, titled “Exploring the Research Priorities for the Livestock Sector in Northern Tamil Nadu,” was held at Kalavai Village, Ranipet District on 02.05.2025 and the second workshop, “Exploring the Research Priorities for the Livestock Sector in Southern Tamil Nadu,” took place at the Veterinary College and Research Institute (VC&RI), Tirunelveli on 21.05.2025.

The department offers consultancy services to the farmers and field veterinarians in working out the economics of different livestock enterprises and helps the needy farmers in preparing the bankable livestock project reports. This department is specialized in doing the following services for the benefit of livestock farmers

  • Assessing the market demand of different livestock products
  • Analysing the break even quantity for livestock production
  • Profitability analysis of livestock farming
  • Consumer preference for livestock products
  • Cost-benefit analysis for technological intervention
  • Marketing channels of different livestock products
  • Procedure to obtain bank loans from financial institutions
  • Provides information on subsidies available in the banks to the needy farmers
  • Provides information on various policies implemented by government for the benefit of livestock farmers

MILESTONES

  • The Department of Animal Husbandry Economics was started on 12.12.1980. 42 M.V.Sc and 14 Ph.D students had so far completed
  • Developed Technology Achievement Index (TAI) for Indian Livestock Sector under the guidance of Prof. M. S. Swaminathan
  • The Department has organized National conference of Agricultural Economics Research Association on “Livestock in different farming systems” in 2000
  • The Department has organized ICAR Winter school on Livestock Business and Market Intelligence in 2011
  • The Dept. had organised two days National Conference on “Moving towards sustainability: Livestock production systems and Adaptive strategies in the era of Climate Change” on February 01 & 02, 2024 at Madras Veterinary College, Chennai.
  • The Department is acting as a nodal centre for State Planning Commission, Tamil Nadu in livestock policy related matters

Faculty

Name of the Faculty Designation E-mail Mobile#
PRABU,M PROFESSOR AND HEAD prabu.m@tanuvas.ac.in 97895 06999
SERMA SARAVANA PANDIAN,A PROFESSOR pandian23@gmail.com 9790715694
SENTHIL KUMAR,G PROFESSOR smartysen@yahoo.com 9444019476
CHITRAMBIGAI, K. ASSISTANT PROFESSOR chitrambigai.k@tanuvas.ac.in 9884113000

The Professor and Head,
Department of Livestock Economics and Business Management,
Madras Veterinary College, Chennai – 600 007.
Tel.: +91-44-25304000
Email: hodahemvc@tanuvas.org.in